"Dealing with Darwin provides a lucid and engaging perspective on managing innovation, an integral component of Motorola's vision of seamless mobility. Moore's frameworks - his theory of innovation types, his ideas about the impact of business architecture on innovation, and his model for resource recycling to fund ongoing innovation efforts - all have relevant application in today's rapidly evolving and increasingly competitive marketplace."
-- Ed Zander, CEO, Motorola
"Geoff Moore is the master at creating a vocabulary for management strategy that captures the competitive dynamics of the times. In Dealing with Darwin, he uses this signature skill to tackle the fundamental challenge of 21st century business-how to create profitable growth in an increasingly competitive global economy. His models are helpful both for focusing innovation strategy and for improving productivity, and they have played an important role in the continuing evolution of our company."
-- John Chambers, CEO, Cisco Systems
"Globalization is driving everyone to rethink their innovation strategies, and that not only includes SAP but most of our customers as well. For some time we have been using the models and vocabulary outlined in this book to help chart our own future and to better understand our customers' changing needs. Geoff's experience and insight have made him a valued advisor during a time of critical transition in our industry."
-- Henning Kagerman, CEO, SAP
"With Dealing with Darwin Geoff Moore has provided the first practical guide to successfully navigate the dynamics of product and market innovation at all phases of the business cycle. This is a must read to successfully compete in the 21st century."
--Bill Coleman, Founding Chairman & CEO, BEA Systems Inc.
"The book's provocative, well-illustrated lessons on innovation strategies are a breakthrough for Geoffrey Moore; he crosses the chasm from rapid-growth, high-tech companies to those facing maturity, slow growth, and commoditization."
-- Robert S. Kaplan, Harvard Business School and author of The Balanced Scorecard